Go-To-Market Strategy
Challenges & Actions
- What are the biggest challenges?
- What are the most promising growth opportunities?
- What changes need to happen?
- Which are the target markets for growth and Expansion?
- What are the best practices for growth?
Operational Strategy
Process & Execution
- Clear focus on POPIT (People, Organisation, Process and IT).
- Fast scaling of teams and capabilities.
- Establish repeatable processes to scale teams and ecosystems.
- Introduce first stages of technology to manage data, processes, and the business.
- Talent & Hiring Strategy.
Marketing Strategy
Campaigns & Channels
- Lead Generation.
- Brand Identity.
- Website & Content.
- Field Marketing.
